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Principles and Practice of Marketing, by David Jobber
Download PDF Principles and Practice of Marketing, by David Jobber
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Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber's clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course. This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You'll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples. Find out: what challenges BMW faced in bringing the Mini E car to market how Nintendo regained supremacy in the videogame industry what Apple is doing to outsmart smartphone competitors why General Motors was vulnerable in the economic downturn how Cadbury relaunched their discontinued Wispa brand Interactive online resources support every chapter and integrate with the text to make Principles and Practice of Marketing the ultimate learning resource.
- Sales Rank: #2458883 in Books
- Published on: 2009-12-01
- Original language: English
- Number of items: 1
- Dimensions: 10.28" h x 1.54" w x 7.60" l, .0 pounds
- Binding: Paperback
- 1096 pages
About the Author
David Jobber is a Professor of Marketing. He is an internationally-recognised marketing academic. His research interests include the use of mail surveys in marketing research, selling and sales management. He has written two books and edited a third.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Excellent
By Inti Al Hosni
This was recommended al,nog side my degree study. This was a very good book. I enjoyed learning from it. Fast delivery and has good quality.
0 of 3 people found the following review helpful.
Principles and Practice of Marketing
By Levina Trixie
It's a good book to read and study because they provide more case study for you to analyze.
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