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The Complete Robuchon, by Joel Robuchon

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An incomparable culinary treasury: the definitive guide to French cooking for the way we live now, from the man the Gault Millau guide has proclaimed “Chef of the Century.”

Jo�l Robuchon’s restaurant empire stretches from Paris to New York, Las Vegas to Tokyo, London to Hong Kong. He holds more Michelin stars than any other chef. Now this great master gives us his supremely authoritative renditions of virtually the entire French culinary repertoire, adapted for the home cook and the contemporary palate.

Here are more than 800 precise, easy-to-follow, step-by-step recipes, including Robuchon’s updated versions of great classics—Pot-au-Feu, Sole Meuni�re, Cherry Custard Tart—as well as dozens of less well-known but equally scrumptious salads, roasts, gratins, and stews. Here, too, are a surprising variety of regional specialties (star turns like Aristide Couteaux’s variation on Hare Royale) and such essential favorites as scrambled eggs. Emphasizing quality ingredients and the brilliant but simple marriage of candid flavors—the genius for which he is rightly celebrated—Robuchon encourages the beginner with jargon-free, impeccable instructions in technique, while offering the practiced cook exciting paths for experimentation.

The Complete Robuchon is a book to be consulted again and again, a magnificent resource no kitchen should be without.

• Sales Rank: #106807 in Books
• Brand: Random House
• Model: 978-0-307-26719-1
• Published on: 2008-11-04
• Released on: 2008-11-04
• Original language: English
• Number of items: 1
• Dimensions: 9.80" h x 1.90" w x 7.60" l, 3.22 pounds
• Binding: Hardcover
• 832 pages

From Publishers Weekly
Robuchon might be a three Michelin-starred chef-owner of an empire of restaurants, but in this back-to-basics compendium of classic French recipes, he shows that he still knows how to cook at home. He also knows how to teach: though the book has no illustration and his instructions tend to be terse, a cook with basic skills should make great progress just by cooking through the book's pages, from stock to meats and fish, every kind of vegetable and pastries. Robuchon features each ingredient (e.g., turbot or cauliflower) or food category (e.g., cold cream soups or fruit-based desserts) in several treatments to show its versatility, building on his introductory tips for sections and certain recipes. Most dishes are as French as can be, including worldwide standbys like sole meuni�re and beef bourguignon and regional treasures like John Dory with almonds and tomato confit or Hare Royale. But reflecting the passage of time and the influx of immigrants into France, Robuchon also includes some unusual recipes such as Tunisian-inspired langoustines in brik packets with basil. Cooking from this book certainly makes the full breadth of refined French cooking seem more within reach for the nonprofessional. (Nov.)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Superchef Robuchon has fashioned a massive record of his cuisine that will appeal to fellow chefs and to highly skilled amateurs. His worldwide empire of acclaimed restaurants has brought him fame and established him as one of the leading exponents of contemporary French gastronomy. As this cookbook testifies, Robuchon adheres to current taste with lightness and an emphasis on superior, fresh, and seasonal ingredients. He keeps sauces on his dishes simple, not eschewing flour to thicken sauces but using such thickeners with restraint. Few unusual ingredients appear, the most exotic being pineapple. He loves to work with game, especially birds such as partridge and pheasant. Chefs replicating recipes for meat cookery will need close cooperation from a skilled and accessible butcher. Robuchon’s many ways of preparing potatoes offer enough familiarity to home cooks to encourage them to step up to the challenge of the master’s recipes. --Mark Knoblauch

Review
FRENCH PRAISE FOR THE COMPLETE ROBUCHON

“Ce n'est pas la technologie qui a inspir� le grand cuisinier Jo�l Robuchon, mais une fascination pour les techniques cluinaires, qu'il n'a eu, au long de sa carri�re, de cesse de ma�triser. Le Tout Robuchon est une explication, une vulgarization au bon sens du terme, de la cuisine du ma�tre, capable de fixer souverainement les saveurs et les ar�mes, dominant la technique, m�fiante envers les exercises de style ou les effets de mode. … Les 660 recettes de Jo�l Robuchon montrent qu'il est un passeur remarquable, initiateur plus qu'innovateur, l'�motion culinaire resultant de l�conomie des moyens mis en oeuvre.”
"The great cook Jo�l Robuchon is inspired not by technology but by his fascination with culinary techniques, which he has continued to acquire and refine throughout his career. Tout Robuchon is an explanation and a popularization (in the best sense) of a master's cooking, full of intense flavors and aromas, beyond technique, leery of stylish exercises and fashionable effects. . . . These recipes show Robuchon to be a remarkable teacher."
- Jean-Claude Ribaut, Le Monde


“Clair et complet, il restitue six-cents recettes, qui se fondent sur quarante ans d'exp�rience. Tr�s accessible, il a l'avantage de passer en revue autant de preparations simples … que de recettes sophistiqu�es …, adapt�es aux tabl�es familiales et � vos repas de f�tes.”
“Clear and complete, Tout Robuchon is based on 40 years of experience. Very accessible, it offers as many simple preparations as it does sophisticated recipes, adapted for the family table and your holiday meals.”
- V. J.-L., Valeur Actuelles


“Couronn� "cuisinier du si�cle," Jo�l Robuchon n'a pourtant perdu ni la t�te ni le sens de l'essentiel. Adul� de Tokyo � Las Vegas par les clients de ses 12 restaurants . . . . R�unies dans un ouvrage sans fioritures, ses 660 recettes �prouv�es . . . . Rassurant et inspirant. … Du steak au poivre � la cuisson des mojettes, tous les classiques d'une bonne maison d�filent, de l'entr�e au dessert.”
“Despite having been crowned 'chef of the century,'… worshipped from Tokyo to Las Vegas by the patrons of his 12 restaurants, … Jo�l Robuchon has lost neither his head nor his sense of the essential. … The well-tested recipes gathered in this unpretentious work [are] reassuring and inspiring. From steak au poivre to bean cookery, all the classics of good home cooking are here, from starters to dessert.”
- Paris-Match


“Qui n'a r�v� d'avoir pour professeur de cuisine un des plus grands chefs? … C'est chose faite avec cet ouvrage qui d�cortique l'art et la mani�re de Robuchon pour tous les apprentis chefs. La cuisine fa�on Robuchon est r�llement � la port�e de tous ceux qui le veulent.”
“Who hasn't dreamed of having one of the greatest of chefs for a cooking teacher? . . . That dream comes true in this work that dissects the art and the methods of Robuchon for everyone learning to cook. Cooking the Robuchon way is now truly possible for anyone.”
- Nice Matin


“Un livre de cuisine, un vrai, pas un de ces ouvrages truffes de belles photos et de recettes irrealisables. 800 recettes classees par produit . . . tres simples . . . ou beaucoup plus sophistiquees . . . toutes dans le register classique de la cuisine francaise chere a Joel Robuchon, sont proposes, mais l'essentiel n'est finalement pas la. Il est dans ce milliard d'informations distillees tout au long des 800 pages et qui vont repondre a toutes les questions que le cuisinier de tous les jours se pose.”
“A true cookbook, not one of those works truffled with pretty photographs and impossible recipes. 800 recipes grouped by ingredients . . . , from the very simple . . . to the much more sophisticated . . . , all classics of French cookery dear to Jo�l Robuchon, are presented, but in the end they aren't what's essential here. What is truly valuable is the wealth of information dispensed throughout these 800 pages, which will answer every cook's everyday questions.”
- Bourgogne Aujourd’hui


“Un cadeau de Joel Robuchon . . . ecrites dans un langage simple et comprehensible . . . tout y est. … Merci pour cette nouvelle bible.”
“A gift from Jo�l Robuchon . . . written simply and comprehensibly. . . . Everything is here. Thanks for this new bible!”
- l’Alsace


“La cuisine d'un grand chef a la portee de tous.”
“A great chef's cooking at everyone's fingertips.”
- Marie Claire Idees

Most helpful customer reviews

90 of 92 people found the following review helpful.
Interesting in unexpected ways
By James Ellsworth
My grandfather had a restaurant and cooked Sunday dinners for our family. As soon as I was "on my own" I began to cook, relying on James Beard, Julia Child's "Mastering..." and the great French Chef and New York Times columnist Pierre Franey. Then I discovered "Simply French", Patricia Wells classic presentation of "the cuisine of Joel Robuchon" to English-speaking audiences. That book has some fantastic recipes and I still use it often. I have been looking forward to meeting this latest addition to the Robuchon oeuvre.

First, the book is not a "coffee table" beautiful presentation such as Patricia Wells created. There are no photographs or illustrations. Second, we will not learn any Robuchon "secrets" for making fabulous foods. In the early going the recipes do not show anything new to any cook who is familiar with the basic idiom of French cuisine. However, this book does shine: the dessert section is a spectacular feast of ideas, for example the almond flour pastry crust recipes, paired with a variety of fruit fillings. I like to make waffles and there are two fine recipes for different types and techniques of waffles that I will make again. His strawberry Bavarian mousse is a recipe I am very much looking forward to creating. Robuchon also offers great recipes for using different meats such as rabbit (which is widely available in meat markets here in Texas). Robuchon offers fine recipes featuring various parts of the bunny with peppers, with prunes, with a muscadet sauce and with mustard sauces.

Without the aid of Ms. Wells, Robuchon seldom offers personal insights into the dishes presented here but he does offer sound and traditional recipes for poultry, pork, beef and veal and lamb, with the emphasis on bringing out the best of the basic flavors of many of these ingredients. Vegetables and seafood are by no means omitted and one can learn the basics of making stocks and building them into sauces. At a rough estimate, seventy-five percent of the book is devoted to splendid and basic French home cooking and to the recipes that support it. The whole introductory chapter is aimed at a basic discussion of setting up a kitchen (pots, pans, implements) and some ideas about building menus and pairing foods with wines. These latter subjects are presented in a somewhat hit or miss fashion, as if his collaborator captured sound bites here and there without finding the way to unify their content.

Each recipe is carefully and clearly explained in a concise step-by-step method as well.

So I was surprised: this book contains some fine new recipes but most of the text is devoted to teaching a home cook how to prepare good basic dishes using reliable rather than path-breaking recipes.

59 of 60 people found the following review helpful.
Unexpected, But Pleasing
By Sam Ryan
In a holiday season stuffed with extremely glossy, gorgeous books on cooking - more fetish objects or coffee table books than cookbooks - The Complete Robuchon is an outlier. I pre-ordered my book months in advance, expecting a lavish, opulent package of arty photos, personal anecdotes, and the other trimmings of a major, cellophane-sealed Chef's opus.

Instead, what arrived at my door was a sturdy and stout cookbook, with colorless pages (and prose, for that matter) and not a single photo.

At first, I was disappointed. But then, when faced with such a massive cookbook, I sat down and began reading it, front to back. Robuchon, for a chef who we all may associate with innovation and opulence, tasked himself in this book with creating something for the home chef, and for the chef beginning their journey into the complicated world of French cuisine. So what he focuses on, above all else, in this book is technique. You leave a section on vegetables not even questioning why you would take the time to blanch. It's that authoritative, clear, and informative.

This isn't a coffee table book, and it isn't a book for a well-read French chef. It's a solid work, though, and an inspiring compendium of culinary knowledge - perhaps a little more basic than some might wish, but full of wisdom for everyone from beginners to... well, maybe intermediates.

0 of 0 people found the following review helpful.
Misleading title, perhaps - but for its intended purpose, wonderful read.
By P. D. Smith
I'll give the book 5 stars and myself 3 stars. By the title, I'd thought this was a book that covered the chef's total technical, sensory and philosophical approach to his haute cuisine, something I've been eager to learn more about since coming to know more of Eric Ripert's cooking, especially. I only saw after the fact that the book is intended for the home cook, and not the professional.

Not so arrogant as to say there's nothing here to learn if one is a professional, because that would be ridiculous. If Joel Robuchon were to write how he ties his shoes, I know, it would be a worthwhile study. I was just hoping for an in-depth exploration of his palate and techniques, his entire approach to haute cuisine.

A small comparative example. Ripert refers to his time at Jamin as an incredibly tough, but worthwhile, time; and among the million details of the highest rigor, he goes on to say, is the total absence of squeeze bottles at Jamin. All the ubiquitous dots of intensely flavored oils, etc. you see everywhere these days, are applied by hand, from a spoon. I thought, well, yes, that's difficult, but is it really noteworthy? Until I saw an example of Robuchon's work in the Gault-Millau text, Dining in France - a Robuchon cold lobster salad, ringed with the most perfect little dots imaginable, arrayed in the most perfect symmetry, like a delicate, coral-tinted corona around the plate. There, I finally saw the immediate evidence of what Ripert refers to as the technical precision that was drilled home to him during his time at Jamin.

It's one small example - but I think the point I'm trying to make, is that the smallest, seemingly most insignificant thing, is demanding of an economy of thought and motion, and an intensity of approach (I am sure each of those dots are little, intense orbs of clean flavor) at the same time. Ripert credits Robuchon with teaching him the importance of precision, and the highest (that superlative is overused so much - but what else to say) rigor. (He credits Jean-Louis Palladin with freeing his mind, and Gilbert Le Coze with how to lead, how to run a brigade and ultimately, a restaurant).

At any rate, not in this book. It's a wonderful guide for the home cook wanting to master the classics of bistro and cuisine bourgeoise. I was just looking for something else.

Which begs the question, if anyone reads this review - any recommendations for a "bible" of Robuchon's cuisine? Not sure if the Grand Livre fits the bill, because I'm not sure any of the editions of the Grand Livre do....have Ducasse's on my cart, but at that price point, I'm hesitant to purchase a collection of truffle and foie gras recipes, without a lot of revelation on the chef's technical approach. (That may be grossly unfair to Ducasse's Grand Livre - just going on some of the less stellar comments). Not wanting a cookbook of recipes, but a totality of approach, if such a book exists among the works by or about Robuchon. Any help appreciated.

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[I987.Ebook] Free Ebook The Evolution of Gods: The Scientific Origin of Divinity and Religions, by Ajay Kansal

Free Ebook The Evolution of Gods: The Scientific Origin of Divinity and Religions, by Ajay Kansal

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This book explains why, when and how humanity invented various religions and gods.
The process began around 100,000 years ago; during this epoch, many nomadic human bands, all over the world, invented primitive languages and began to decipher each happening around them. Whatever they could not comprehend, their chiefs or priests attributed to some unseen power.
At some point in time, we do not know exactly when it happened, humans invented an activity: they began to worship each seen or unseen power, which was beyond their control, but could either harm or help them. They invented almost identical methods of worship, such as folding their hands, bowing, kneeling, floral offering, prayers and sacrifices.
For example, anthropologists believe that during the last Ice Age, humans had largely inadequate protection against cold; their survival depended largely upon available sunlight—something beyond their control. In that scenario, solar worship was a logical outcome. In a similar manner, they found thunder and lightning inexplicable and frightening; gradually, they began to worship the sky as a god. There is enough historical evidence to assert that the ancestors of Hindus, Buddhists, Jews, Christians and Muslims worshiped the sun and the sky, before their religions came into practice.
The ability to speak and share their ideas helped humans invent many useful devices such as hearths, stitching needles, leathers and footwear. With their aid, they began to lead an easier, healthier and safer life. Consequently, their population began to increase: approximately 10,000 years ago, it exploded to such an extent that they faced a food crisis. Since necessity is the mother of inventions, several human bands invented the technique of cultivation. Farming necessitated them to settle down near fields and ultimately gave rise to homes, villages, cities and civilizations. Gradually, farmers began to face famine caused by droughts and floods. The priests of several places in the world visualized fertility gods and goddesses behind the growth of their crop, and people began to worship them.
Around 3,000 years ago, cultivation paved the way for another population explosion. At the same time, a sedentary lifestyle exposed people to pets, rodents, mosquitoes, houseflies and other parasites. All these factors together gave rise to devastating new diseases such as cholera, tuberculosis, typhoid and plague. Furthermore, huge population instigated social diseases such as poverty, inequality, injustice, crime and exploitation. Consequently, most people were forced to lead miserable lives no better than hell. Around this time, several saints such as the Buddha and Moses visualized the remedies of human sufferings. Contemporary priests transcribed their teachings as the holy scriptures. These books mentioned worship of new gods, sacrifices, magic or morals to eradicate human miseries: the miserable masses had no option but to follow those advices. These scriptures fashioned the organized religions of today. Thus, history demonstrates that whenever humans faced a new challenge, priests invented a more useful deity and consigned the older one to oblivion.
Although humanity invented gods to wrestle with their mysteries and miseries, religious dogmas halted the progress of science, facilitated human exploitation, instigated many massacres and wars throughout history and ultimately gave rise to modern terrorism. The knowledge about the evolution of gods may vaccinate the readers against the disease of fanaticism.
Let us think for a moment why humanity developed several religious concepts but only one science. For example, one dogma avers idol worship and the other asserts the contrary: scientific principles have no such ambiguities. There is a concrete reason behind this contradiction: about one thing or concept there is only one truth, but there can be many lies. This book is an effort to light a candle in the darkest corner of human consciousnes

• Sales Rank: #180477 in eBooks
• Published on: 2012-08-09
• Released on: 2012-08-09
• Format: Kindle eBook

Most helpful customer reviews

35 of 35 people found the following review helpful.
Unique and Welcomed Perspective
By Book Shark
The Evolution of Gods: The Scientific Origin of Divinity and Religions by Ajay Kansal

"The Evolution of Gods" is a very ambitious and interesting book that explains the evolution of gods. It explains the when, why and how humankind invented divine powers. The book focuses on archeological and literary evidence. It also provides a brief history on Hinduism, Judaism and Christianity. Dr Kansal does a commendable job of supporting his main argument that the gods have been invented by humankind. This insightful 212-page book is composed of the following eleven chapters: 1. Life after Death, 2. Birth of Gods, 3. Learning to Survive, 4. Learning to Write, 5. Sacrifice---to Bribe Gods, 6. Gods and Demons of Diseases, 7. Hinduism, 8. Judaism, 9. Christianity, 10. Origin of Life, and 11. Why Gods Are Still Alive.

Positives:
1. Well researched and accessible book for the masses.
2. Good use of reason and sound logic. In defense of science.
3. Anthropology provided interesting information about prehistoric human groups. The impact of language, agriculture, roles of gender...
4. The earliest forms of religion. Burials, human and animal sacrifices, the emergence of the soul, etc...Good stuff.
5. The fundamental features of almost all religious ideologies.
6. Archeology provided the evidence needed to make sound conclusions about prehistoric lifestyles which included their beliefs and practices.
7. Thought-provoking statements backed by sound reasoning. "Whenever people encountered some power beyond their control that could harm or help them, they began to worship that power". Many examples provided.
8. Agriculture and the worship of female deities.
9. Provides compelling evidence in support of the main argument that the gods have been invented by humankind. A recurring theme looked at various angles and from different perspectives.
10. The impact of written language. The Rig Veda which describes the most ancient religion of the world. Sun worship.
11. An interesting look into the religious practice of sacrifice. From human to animal sacrifices. Interesting takes and a personal aha moment.
12. The correlation between diseases and the human quest for unseen gods. A look at primitive medical practices. Witchcraft. The evolution of medicine.
13. An excellent chapter on Hinduism. The rituals, the beliefs, a look at some of the most powerful gods, the evolution of the religion (the various versions), etc...A welcomed perspective indeed and one that will benefit a western readership. Kudos.
14. Judaism and the main players: Noah, Abraham, and Moses. Monotheism.
15. A look into the evolution of Christianity. The depiction of Jesus in the bible.
16. The quest for the origin of life. Evolution.
17. The importance of studying the history of religions and gods.
18. The four pillars of the building of religions today. Debunks each pillar.
19. The dangers of religion and the correlation to poverty.
20. Bibliography was provided.
21. A great Kindle value.

Negatives:
1. The prose is not as polished as I would have liked. A good editor would have smoothed out the rough edges.
2. No links to citations or notes.
3. Not enough focus on how neuroscience and beliefs relate.
4. There are more effective ways of debunking the soul.
5. Illustrations, charts, diagrams would have added value to the book.
6. Low production value but at a reduced price, why am I complaining?
7. There are better books on this subject. Please refer to my further suggestions at the end of this review.

In summary, Dr. Kansal does an effective job of supporting his main argument that the gods were invented by humans. This book is very ambitious and as a result of that I felt the author spread himself a little thin. The book also lacks polish, the prose lacked style. This is definitely a book of substance over style. That being said, Dr. Kansal provide some interesting and well argumented ideas and there is a lot here to like. The chapter on Hinduism is a welcomed perspective. A lot of great and interesting ideas and this is truly a great Kindle value, I recommend it!

Further suggestions: "The Invention of God: The Natural Origins of Mythology and Religion" by Bill Lauritzen, "The Invention of the Jewish People" and "The Invention of the Land of Israel" by Shlomo Sand, "The Invention of Religion" by Alexander Drake, "The Evolution of God" by Robert Wright, "The Bible Unearthed" by Israel Finkelstein, "Society without God" by Phil Zuckerman, "Why We Believe in God(s): A Concise Guide to the Science of Faith" by J. Anderson Thomas, "God's Problem: How the Bible Fails to Answer Our Most Important Question--Why We Suffer" by Bart D. Ehrman, "Immortality" by Stephen Cave, "Why Are You Atheists So Angry? 99 Things That Piss Off the Godless" Great Christina, "50 Reasons People Give for Believing in a God" by Guy P. Harrison, "Doubt: A History" by Jennifer Hecht, "Man Made God: A Collection of Essays" by Barbara G. Walker, "The Believing Brain" by Michael Shermer, "Subliminal" by Leonard Mlodinow, "Human" Michael S. Gazzaniga, "The Belief Instinct" by Jesse Bering, "God's Defenders" by S.T. Joshi, "The Faith Healers" by James Randi, "God and the Folly of Faith" by Victor Stenger, and "Atheist Universe" by David Mills.

33 of 38 people found the following review helpful.
Disappointed
By Summer Prescott
I stumbled upon this book as the result of a well-publicized book tour and was immediately intrigued and excited by the subject matter. I read the preface, which in and of itself was exhaustive, and found myself apprehensive and fervently hoping that the actual content would be presented in a more engaging manner that would compel me to read further. Such was not the case. I understand that the intent is to inform, but the tone and pace were so meticulously dry that, despite my profound interest in the subject matter, I gave up after the first few chapters, not bothering to wade through the rest of the book. From a content standpoint, I was disappointed to see that, while clearly well-researched, many assertions were made without references backing them up. Referring in a nebulous fashion to "studies have shown..." or "anthropologists believe..." doesn't build sufficient credibility to support ensuing statements and assertions, and disqualifies the book as a serious or significant work on the subject. Bottom line, I was excited to begin the book, and became disenchanted quite quickly.

14 of 15 people found the following review helpful.
I think they published the first draft!
By Gary Doty
I'm an atheist, and have been looking for a book on this subject for awhile now and was excited when I found this. HOWEVER, this book is an abysmal read. It's a conglomeration of short, poorly structured sentences which makes it appear like a high school book report. I'm not sure if it was originally written in another language and then directly translated, but it lacks the narrative a book of this subject deserves. As another reviewer states, the "Select Bibliography" lists some books but they are not referenced in the actual text with their page numbers, which makes this book useless if one is engaged in a religious debate.

The author actually takes the time to express his "deep sense of gratitude" to Mr. Shantanu Ray Chaudhuri from Harper Collins publishing for "editing" this book. If anyone at Harper Collins reads this, please find Mr. Chaudhuri and dismiss him! If my suspicions are correct and this book was translated, then Dr. Ajay Kansal was done a huge disservice by his editor and publisher.

On the actual subject of the book, the facts are incontrovertible, ancient man created gods to explain the unexplainable. Now that science has explained most of the mysteries of life, the only thing gods are good for today, are to comfort the love ones of those that have died.

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• Sales Rank: #4458006 in Books
• Published on: 1993
• Number of items: 1
• Binding: Paperback

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[D778.Ebook] Ebook Download Innovations of Kansei Engineering, by Mitsuo Nagamachi, Anitawati Mohd Lokman

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In a market place flooded with consumer goods, the modern consumer has become incredibly savvy. They have developed to a point where they consider such things as what makes them look beautiful, what improves their character, and how a product enhances the value of life. If future product developers do not strategize the market-in concept, consumers will very likely turn their backs on those products.

Written by Mitsuo Nagamachi, the founder of the technology, Innovations of Kansei Engineering elucidates Kansei Engineering, a unique product development technology based on the customer’s feelings, wants, and needs. It defines the technology, its methods, and the developmental process related to designing a product. The book discusses how to:

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• Sales Rank: #3456829 in Books
• Published on: 2010-09-17
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 6.25" w x .50" l, .45 pounds
• Binding: Paperback
• 152 pages

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[G995.Ebook] Ebook What is social case work? an introductory description - Primary Source Edition, by Mary Ellen Richmond

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This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

• Published on: 2014-03-18
• Original language: English
• Number of items: 1
• Dimensions: 9.69" h x .58" w x 7.44" l, 1.09 pounds
• Binding: Paperback
• 274 pages

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With must-have updates, a new edition of the best-selling method that shows how anyone can turn their one simple idea into millions - without lifting a finger!

Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the best-selling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world.

One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching listeners how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author's strategies.

• Sales Rank: #14120 in Audible
• Published on: 2016-01-29
• Format: Unabridged
• Original language: English
• Running time: 533 minutes

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163 of 170 people found the following review helpful.
An essential guide to getting paid for your ideas!
By Chris Jaronsky
I really like this book because it has opened up a whole new avenue for me, and showed me with simple descriptions all the areas where I was doing it wrong. I almost felt stupid that I did not know about provisional patents. I thought the only way to protect your ideas was the traditional patent route, and the 10-20 thousand dollars that route can cost. I did not know that a simple provisional patent, that can be filed for $110 would give me even more protection than a patent the first year I filed it. And that I could get a company to pay for my patent when they license my idea! How can you not love this book?

Stephen Key walks you through the steps of taking your idea from birth all the way through getting some company to send you royalty checks every quarter. You come up with the idea, then follow the steps laid out to getting paid for that idea. You do not need to have really brilliant ideas either. A simple product improvement can be licensed. A manufacturing change can be licensed. A procedure change can be licensed. The list is pretty endless in regards to what you can do. Can you take an existing product, change it slightly, and use it for some other non-related use? Yes you can, and you can get paid to do it!

Here is how this book will help me. I started writing ideas down in a small five inch notebook on may 4, 2004. I date all the ideas, my memory is not that good. I have 7 of these notebooks filled with ideas, changes, upgrades, etc. I take notes on a voice recorder in my car because ideas always pop in my head while I am driving. I know a lot of people get ideas in the shower, but I was on a nuclear submarine a long time ago and got in the habit of taking very fast showers because we can't waste water. So my shower time is very fast and focused, no time for ideas, but driving really works well for me. The positive side of that experience is that many of my ideas relate to saving resources.

I looked through all 7 books this week. My old thinking told me many of these ideas need an expensive, and time consuming patent. Now that I know about provisional patents I am looking at these ideas in a whole new light. I came across 19 ideas that I can follow up with right now. Then there are many more that need some more thought, and quite a few that are already on the market. Someone that knew how to market them beat me to the punch. That will not happen again.

According to Stephen, licensing is a numbers game. You will not get every idea licensed, it is better to be prolific. With the details he gives in this book I am confident I can research the market, protect my idea, target specific companies, create a "sell sheet" and benefits statement, and approach my targeted companies to start discussing a licensing partnership.

If you have ideas that you think can make money, you need to read this book. I normally read a book once, but I have read and reread many chapters in this book. It is an excellent guide which I am positive will make a difference in my life. I look forward to one day meeting with Stephen and thanking him in person.

79 of 87 people found the following review helpful.
"Invent Yourself Out Of A Day Job One Idea At A Time"
By Bradley Bevers
One Simple Idea is a practical, real-world guide that will help you take your ideas and get them to market with minimum investment of time and money. It is a great read that motivates the creative genius inside to think outside of the box, dream big, and get paid for it. One Simple Idea is a 5 star book and a steal for anyone interested in turning ideas into cash.

Part 1 focuses on how nice it will be once your ideas pay off and you are earning extra income.

"Find Your Million-Dollar Idea" (Part 2) really kicks off the valuable information in the book. This section offers great advice on what makes an idea valuable and marketable. Key emphasizes simplicity and how small ideas can make big money. While this part is good, I think it's also the weakest section in the book. Key only offers three creative thinking methods to come up with ideas . . . each just a paragraph long. He focuses on other idea generation methods that are simpler, but creative thinking techniques can unlock tons of great ideas in my experience. Going in depth here would make this book too long, but it would have been nice to include some additional recommendations for idea generation. For a book that is really strong in this area, check out Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition). It makes a great companion to One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

Also in Part 2, Key gives an "idea litmus test" (70-73) to measure the ideas that you dream up. This is a great tool and a step that could be easily missed.

"Prove Your Idea" (Part 3) offers real world techniques to prove the viability of your idea. The information in this section is easily worth the price of ten copies of the book. Key's thoughts on prototype development (105-110) remove financial and fear barriers from the inventor's equation. Using his methods anyone can test markets with a little research and create great prototypes of their invention with minimal investment.

"Protect Your Idea" (Part 4) is the most valuable section in the book. If Part 3 saves the price of ten copies, Part 4 could save the price of a thousand copies. The first chapter details Key's method of protection through patents. His thoughts on this (not to mention the additional information on StephenKey.com) could save an inventor thousands of dollars, if not tens of thousands. Getting advice like this from an entrepreneur is more valuable than advice from a patent attorney.

The second chapter in this section details the best method to protect yourself when presenting your idea to others. Again, the advice is not just theoretical. Key spells out exactly what to look for and what to add to your agreements (133-134).

"Prepare to Pitch Your Idea" (Part 5) details how Key has licensed his products. His two-step method is simple, easy-to-follow, and a great idea. Anyone who has evaluated products of any kind will appreciate his approach. It will give you success more frequently and limit your failures to substance, not style.

"Submit Your Idea to Potential Licensees" (Part 6) details methods to do just that. Key gives techniques to narrow down your list of companies and even includes access to a part of his site that will give you the names of more than 1,300 companies that license products through open innovation (see page 173). Chapter 17 then details what to do once you narrow your list of companies down. Key's advice on cold-calling is practical and very helpful. This section could easily be applied to a wide variety of businesses. Key has obviously made many thousands of calls over the years and presents methods that will help you secure a licensing agreement.

"Bring Your Ideas to Market" (Part 7) gives a brief overview of how to negotiate and cut your first licensing deal. While there is not enough information in this section to answer all your questions, it is a great start. It is helpful to know what the going rate for royalties on inventions is, and Key does not hold back any information.

Be sure and check out the last two pages of the book for Key's 10 Steps from Idea to Market (222-223). He references the steps a couple of times throughout his book, and finally gives them all in one place at the very end.

"Appendix: Valuable Resources" is the last part of the book. The only thing better than a great book is a great book that points you in the right direction to learn more. Most of the resources on this page direct you to a section of Key's website. The advice is valuable, though the page on his site could be better organized and indexed with hyperlinks. Also, the recommended business book section is weak with only two books recommended. However, this could all be updated quickly and the resources themselves are very valuable.

*Pros
- Excellent advice. Real-world help, not conceptual theory.
- Will help you take your ideas to the marketplace
- Additional resources and the value added from this book outweigh the cost of the book a thousand times over
*Cons
- Weak on the creative thinking & idea generation sections
- References other chapters throughout the book. Helpful if you read a chapter here and there, annoying if read cover to cover
- Uses same examples too often. I know much more than I want to about Michael Jordan's Wall Ball now.

If you are interested in a book that can actually deliver on its promise to make you money with minimal investment, this is a great one. It is refreshing to read a book that gives real advice, has very little theoretical filler, and clocks in at less than 240 pages. It is a book you will read through once and refer too often when you come across a great idea that has market potential. Buy it and, as two of Key's students say on page 151, "Invent yourself out of a day job one idea at a time."

133 of 156 people found the following review helpful.
Not life changing
By Il
So I read this book about 5 months ago. After I finished it, I started writing a review but got sidetracked. I was just looking up new books to read and saw that this book had 111 undeserving 5 star ratings, so I am now re inspired to finish my review and caution others. Unfortunately I can't remember all of the things I wanted to say about it, but I do remember finishing the book and being completely unsatisfied. This review is based off what I could remember and the notes that I took.

I had a few a few ideas that I was hoping to bring to the marketplace. With all of the 5 star reviews I thought for sure this book would be enlightening and the "key" to my shortcomings. Unfortunately I was completely wrong. The only way this book can be that great, is if you've never heard of provisional patents or that you can license an idea. I was not that familiar with licensing, so I could appreciate that concept alone. Basically you come up with an idea, file a provisional patent and present the idea to a licensing company who handles all of the production, marketing and sales. You receive a royalty from the sales and you now have more time to license more ideas. If you've never heard of provisional patents, look it up.

Idea Lab's comment about the book's repetitiveness is completely accurate. It's like a 7th grade essay that repeats the same points in the same manner to drive a point home. Here's a list of the redundancies you'll read:

-The most marketable ideas are usually simple ones; small improvements to existing technology
-He has 20 licensed products under his belt
-The conventional way of developing and licensing an idea is dumb and unnecessary, i.e. spending thousands of dollars and tons of time on creating prototypes and patents
-He developed the rotating label
-It's a numbers game; generate a lot of ideas

I actually found it insulting that he would repeat these things along with a few others as if I never read any of the previous sections or understood some of the most simple concepts.

The strongest section was chapter 17 on actually contacting potential licensees. It had some insightful points on the nuances of communicating and presenting to these companies. Overall though, the book was a waste of time. It had a few good ideas, but too much filler and repetitiveness to be worth the read. As long as you understand that you don't need a prototype and patent and that your idea can be licensed, skip this book and learn how to make a provisional patent. I've found this to be the real challenge.

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One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work, by Stephen Key PDF

One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work, by Stephen Key PDF